Pragmatic product
designer, design leader
& occasional maker.
I'm a hands-on product design leader with 13+ years of experience designing wide variety of consumer products & scaling high-performing design teams. I work with founders & product leaders to turn their business ideas into pragmatic yet delightful user experiences.
In 2024, I started Instance.design — a small design studio to help founders, agencies & design teams turn their product ideas into modern, functional design.
Work with us 
Work Experience
- Setel 2019 - Now
- Kaodim 2018 - 2019
- Fave 2016 - 2018
- KFit 2015 - 2016
- REV Asia 2011 - 2015
Case studies
Full professional portfolio with design case studies & leadership projects is available on request. Contact me for access.
Side Projects
I've built simple tools & products as an excuse to code for fun. Here are some of them.
-
Shotsnapp
Active
-
ICONSVG
Active
-
Gantung
Active
-
Split shape
Inactive
-
Overframe
Archived
-
Coaster
Archived
-
Manualicons
Archived
-
Habit
Archived
Engagements
I occasionally accept invitations to speak at events, meet-ups & workshops to share things that I care about.
Contact me
For official inquiries, please send an email to gaddafirusli at gmail dot com. You can also reach out to me on Twitter or LinkedIn.